This TEDx talk by Giovanni Corazza explores the challenge and necessity of creative thinking, or 'thinking out of the box.' He defines the 'box' as our learned mental boundaries and argues that divergent thinking is essential for human dignity in an information-saturated world. Corazza provides mechanisms for generating new ideas by introducing 'divergent information' and encourages 'long thinking' to overcome the temptation of returning to safe, convergent thoughts. He concludes with a practical demonstration, applying these techniques to innovate the concept of TEDx conferences, showing that creative thinking is an accessible skill.