This video features Bernard Huang discussing the evolution of SEO into AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) in the age of LLMs. He covers the concept of the 'long long tail' of AI queries, the impending 'traffic apocalypse' due to AI mode, and the shift in content strategy from targeting users to influencing AI agents. The discussion also delves into new measurement metrics like AI citations and brand mentions, the distinct biases of GPT and Gemini, and the critical need for businesses to adapt their content and reporting strategies to navigate this uncharted territory.